Hi, I’m Rina.
Research driven problem solver, creating user focused digital experiences.
I combine UX research, SEO strategy, analytics, and WordPress to build websites that are intuitive, discoverable, and continuously improving.
Featured Work
Projects showcasing how research, strategy, and data drive better digital experiences.
Okinawa Compass
Travel Website
Built and optimized a live travel website using SEO strategy, analytics, and WordPress to improve search visibility and user experience.
UX Research • SEO Strategy • Analytics • WordPress
Roseville Odd Fellows
Client WordPress Website
Designed and developed a WordPress website with clear navigation, accessible content, and information about events and membership.
WordPress • SEO • Content Strategy • Accessibility
Sylvia’s Sweets
Landing Page & Email Campaign
Designed a landing page and email campaign using UX research, messaging strategy, and visual design to promote a monthly cookie subscription.
UX Research • Messaging Strategy • Email Design
City Cycles
UX Research & Prototype
Redesigned a bike rental experience using UX research and information architecture to create a simpler reservation process.
UX Research • Information Architecture • Figma
About Me
Curious, analytical, and always looking for better ways to solve digital problems.
I combine UX research, SEO strategy, analytics, and WordPress to build digital experiences that are intuitive, discoverable, and driven by user needs. Whether I’m optimizing a live website or designing a new experience, I’m motivated by solving problems, testing ideas, and continuously improving the experience through research and data.
Outside of work, I enjoy traveling with my family, strength training, and exploring new hiking trails. These experiences keep me curious, encourage continuous learning, and influence how I approach problem-solving in both life and my work.
Skills & Resume
A snapshot of the skills, tools and technologies I use to research, design, optimize, and improve digital experiences, along with certifications supporting my work in analytics and SEO.
UX Research
Analytics
Accessibility
SEO Strategy
Figma
Content Strategy
WordPress
HTML & CSS
Email Design